Is it possible to repeat Mavka's success? How many people worked on the project, how the stars were involved, how the production process changed, how the promotional campaign was built, how partnerships were created, and the most successful cases of international distribution. We talk to the project's producers Iryna Kostiuk and Anna Eliseeva, as well as Tetyana Ruban, Head of Brand Licensing Business and Director of Nerd agency. Moderated by Alex Malyshenko.