Ukraine | 00:20 | 2023

The commercial for "Comfy" came about at a time when advertising budgets had decreased due to the war in Ukraine, leading to reduced advertising budgets and a shortage of personnel in the advertising market. The solution was to employ AI to create 95% of the illustrations for the Comfy commercial, aiming to maintain the brand's aesthetic while producing content that does not immediately appear to be AI-generated and continue communicating its leaderships to the target audience.