30.09 | 11:00 (UA), UNIT.Core B.8 

AI is already here. It's being used to create ads, launch campaigns, and visualise ideas. At this point, there doesn’t seem to be much of a choice between "using it or not." We'll have to accept its presence, learn how to work with it, and come to terms with the fact that 95% of AI-generated content is almost impossible to look at. But then there’s that other 5% — the part that makes it all worthwhile. In this talk, Ukrainian director Illia Dutsyk will focus precisely on that 5%: how to stop seeing AI simply as a way to "make things cheaper" and start using it as a powerful creative tool.