04.10 | 12:00 (UA), UNIT.Verse B.12

SKELAR is a technology venture builder creating IT businesses. In our reality, design isn’t just about aesthetics; it’s a tool that serves the product and the metrics—in other words, the business outcomes. That’s why it’s worth speaking with the creative community not only about trends, but about impact—and answering the questions people rarely ask directly: how do you tell "animation a designer likes" from animation that drives growth? why knowing After Effects alone does not mean an easy way in into motion design in tech? what kind of design works in performance marketing? and what do frames that actually increase conversion look like?